Lifestyle

Australia, are you ready to discovery some Soul?

GOT NO SOUL? A driveaway price of $24,990 and new style and kit means Kia is hopeful Australians finally give its boxy and very fun Soul model a bit of love.
GOT NO SOUL? A driveaway price of $24,990 and new style and kit means Kia is hopeful Australians finally give its boxy and very fun Soul model a bit of love.

HEY, Australia. Where's your sense of fun gone?  

More importantly, where the bloody hell's your soul? Kia's Soul I'm talking. The funky little square box on wheels which despite its fun quirkiness we Aussies refuse to buy.  

It wouldn't be so unusual if the rest of the world eschewed them too. But here's the thing. In America, Kia sells more Souls than any other car in its range. Yes, really.  

2017 Kia Soul.Photo: Contributed
2017 Kia Soul.Photo: Contributed

Not in small numbers either. The Korean brand shifted nearly 150,000 Souls in the States in 2015, making it the best-selling sub-compact car on its market.  

For 2015, our top seller in this segment was the Mazda2. In America, the Soul outsells the Mazda by more than four to one.   

It's a head scratcher for Kia Australia, so for the MY2017 Soul, the brand is getting more aggressive in its efforts to woo buyers. Especially the "hip urban youths" it first targeted from its 2009 launch.  

Prices are down from $26,990 plus on-roads to $24,990 drive away, while exterior styling changes include a refreshed radiator grille, bumper, air intake, fog lamps and wheel design.   

2017 Kia Soul.Photo: Contributed
2017 Kia Soul.Photo: Contributed

Inside there's a refined centre fascia, new cloth door trim, new seat covering and metal painted steering wheel bezel. There's also an upgraded 5.0-inch colour-screen audio unit and a new Drive Mode Select to adjust steering and engine mapping.  

But the most compelling reason to buy one, aside from the eye-catching style, is Kia's seven-year unlimited kilometre warranty and roadside assist. That's of mighty appeal to private and business buyers alike, surely?  

In America, these Souls are ubiquitous as mobile billboards for companies, but the same idea simply hasn't caught on here. The proof? Australians bought just 178 Souls in 2015, and sales have dropped off again in 2016 - we've ordered a mere 65 in 2016 thus far. I reckon businesses in particular are missing a trick here, especially with that unbeatable warranty.  

2017 Kia Soul.Photo: Contributed
2017 Kia Soul.Photo: Contributed

Okay, so it may be a tad plasticky inside, the boot's tiny, it's a bit wanting on the spec front and the Soul can't match its rivals for driving dynamics. But you sit pleasingly high, passenger space is generous and if you like attention, you'll be happy in your mobile style statement.  

Plus, as America proves, if you're into aftermarket modifying, few cars respond better to a touch of personalisation than the Soul. It really is a cult car over there.  

CALIFORNIA SOUL: Americans go mad for modifying Kia Souls.
CALIFORNIA SOUL: Americans go mad for modifying Kia Souls.

From the factory, Australian Souls can be had with single-tone metallic paint for a cheapie $520, while you can go two-tone (a good look for this Kia box) with white body and red roof ($390) or red body with black roof ($910).   

Kia is realistic about where the Soul sits in the hearts of the Australian buying public, admitting it has largely flown under the radar on our shores.  

SOUL STATEMENT: Modified Soul from America.
SOUL STATEMENT: Modified Soul from America.

"The Soul certainly deserves greater recognition than it has enjoyed and with the preferred SUV-like seating position, a willing 2.0-litre engine, a 6-speed automatic and clever interior space we believe it has a strong future in Australia," said Kia Motors Australia Chief Operating Officer Damien Meredith.

"Even the best can do with a helping hand from time to time, and for Soul the 2017 adjustments are just that - a bit of a boost for what is an excellent vehicle."  

ON TOW: Modified Soul from America.
ON TOW: Modified Soul from America.

It could be make or break for the Soul model in Australia if these latest moves don't see a buck up in sales.

And in a market heavy on vanilla styling, that would be a real loss.  

ERRR....Modified Soul from America.
ERRR....Modified Soul from America.

Topics:  cars news driveaway pricing kia soul modified motoring my2017 new models update


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Watch as up to 12 passengers emerge from pulled over Hilux

A Toyota Hilux shortly before 12 people climbed out of it after being pulled over in Logan

Police stop vehicle allegedly carrying 12 passengers

One dead as lethal drug makes ravers "not even human"

NSW pair Jade and Dylan were at the Mount Lindesay rave.

One man was declared dead at the property

One man dead in bad reaction to unknown substance at party

Police generic.  Photo: John McCutcheon / Sunshine Coast Daily

Hundreds of people were celebrating New Years Day.

Local Partners

Car stolen from business

Police would like to talk to them in relation to a crime in Logan.

The surprising problem police face at Woodford Folk Festival

STREET SCENE: Woodford Folk Festival 2016.

The biggest issue for police at Woodfordia is not what you'd expect

Woodford Folk Festival on track to smash records

Monsieur Camembert performs at Woodford Folk Festival.

Great artists, perfect weather the perfect recipe for Woodford

Kernaghan's a 'boy from the bush' with a timeless quality

Country music singer Lee Kernaghan.

Lee Kernaghan is celebrating the 25th year of his breakthrough song.

REVIEW: Undressed is more than titilating entertainment

Nathan and Tahlia meet for the first time on the TV series Undressed.

'DIVERSE' dating show goes more than skin deep.

Will there be a Game of Thrones spin-off?

Emilia Clarke and Peter Dinklage in a scene from season six episode 10 of Game of Thrones.

HBO’S original programming president has teased fans.

Ed Sheeran's intimate gigs down under

Singer Ed Sheeran

CHART-topper playing invite-only shows in Australia next month.

Eddie McGuire's scandal-free focus and new-look Hot Seat

Eddie McGuire hosts the new Millionaire Hot Seat Super Game.

HOST wants out of the hot seat himself to focus on game show revamp.

Embattled Amber Sherlock back on TV after leaked video

Amber Sherlock seems to have brushed off the leaked video

Read Kim Kardashian's terrifying statement on robbery

“The individual with ski goggles rips out my BlackBerry phone.”

Historical home leaves family's hands after 75 years

SALE CONFIRMED: The Gympie Regional   Realty team which sold the Ramsey property are (back) Mel Gastigar, Dorothy Palmer and Margaret Cochrane, with (front) home seller Terri-Jayne Ramsey.

Ramsey family played a huge role in Gympie's growth.

What a year 2016 proved to be

Entrance Island, Birtinya

Get the inside info from the agents themselves

REVEALED: What Coast wants in an international airport

Sunshine Coast business people share their views on what's needed

Time for a cool change

43 Eckersley Ave, Buderim.

Family home goes to the auction floor

Designer home set in lush tropical gardens

This home has it all and more

Ready to SELL your property?

Post Your Ad Here!