Facebook's man in Australia busy dispelling the myths

AS the face of Facebook in Australia, Nick Bowditch admits he spends much of his time hosing down myths - not to mention answering the question, "How do I resize my cover image?".

The registered nurse, who became an online success story by promoting a start-up travel business with Facebook and YouTube, is the manager of small business for Facebook in Australia and New Zealand.

He landed the job after speaking all things online at a small business forum.

As he points out, there are 2.5 million businesses in Australia - and one of him.

So his role is more of an evangelist of the power of using social media.

But as he is the first to admit, there are plenty of critics, including of Facebook's charges for businesses to promote their ads which can range from $5 to $50 a day for a small business.

Dressed in jeans, a Facebook T-shirt, thongs and wearing blond wavy hair, Nick looks more like a surfer than a social media expert.

But he quickly engages a crowd of about 150 at a monthly Web Wednesday forum for small businesses on the Sunshine Coast this week. "Facebook has a human working in Australia,'' he quips.

Nick Bowditch is the face of Facebook in Australia and New Zealand.
Nick Bowditch is the face of Facebook in Australia and New Zealand.

But just like the Google Plus representative, that human is limited in what he can say - especially about future plans for the social media giant.

He happily tells the audience there are 11.5 million people in Australia using Facebook at least once a month, but he can't disclose how many businesses pages have been set up.

Reading through Facebook's own Australian and New Zealand marketing page (, you see there are plenty of people who don't believe they are getting bang for their buck on Facebook.

Nick is blunt on this, saying if businesses don't put up engaging content - rather than just trying to flog stuff to people - they won't get followers.

He says his best advice is to be authentic and show some personality.

"If you are fair dinkum the market will know it,'' he says.

And he advises people to humanise their business, rather than just trying to flog a product. "We are very poor at telling our story, telling our personal business story,'' he says.

Speaking at small to medium-size business forums throughout the country, Nick says he spends much of his time dealing with myths - ranging from businesses being able to track individual Facebook user's behaviour to Facebook owning photos published on the site.

"People spread all sorts of rubbish.''

"We don't have any data about you that you haven't given us.

"There is no evil empire ...''

Plenty also ask why their Facebook reach has gone down, despite their continual efforts.

His solution is to post more relevant content - and to post it when people actually want it.

"If you want to see everything from everyone it is called Twitter. If you are getting less engagement you are being less engaging.''

Topics:  business facebook social media

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Terrorism charges from Logan Islamic centre raid dropped

Omar Succarieh being brought to the Brisbane Police Watchhouse in 2014, (AAP Image/Dan Peled)

Omar Succarieh, 33, had been set to face a Supreme Court trial

Logan Village theft

Do you recognise this person?

Stealing, Eagleby

Police would like to talk to the person pictured.

Local Partners


IF Logan City Council has its way, Springwood will be south-east Queensland's next CBD.

WATCH: NASA space station is live, see the view from above

In this picture taken from NASA's International Space Station from April 2015, the SpaceX Dragon is captured with the 57.7-foot-long Canadarm2 robotic arm before its installation to the Harmony module.

See the world from a new perspective as space station passes Rocky

Community garden set for Palmwoods

Kay Nixon at the Palmwoods Community Gardens will be hosting a launch day and inviting the ecommunity to come along and sign up.

Parcel of land to supply sustainable gardening for community

Barry Gibb is coming to Bluesfest 2017

FANS: Barry Gibb talks to a fan next to a cardboard cutout of his young self.

Aged 70, Gibb has re-launched his solo music career with a new album

Tom Cruise credits success to Scientology

Tom Cruise

Tom Cruise credits his success to Scientology

Hacksaw Ridge leads AACTA Awards nominations

Andrew Garfield and Teresa Palmer in a scene from the movie Hacksaw Ridge.

MEL Gibson's wartime drama opens in cinemas next week.

ABBA to reunite for virtual live experience


ABBA have confirmed they are to reunite - in virtual reality form

Hugh Laurie receives star on Hollywood Walk of Fame

Hugh Laurie on the Hollywood Walk of Fame

Hugh Laurie and his star on the Hollywood Walk of Fame

Blake Lively hosts 40th party for Ryan Reynolds

Blake Lively throws husband Ryan Reynold's 40th birthday bash

What's on the big screen this week

Benedict Cumberbatch in a scene from the movie Doctor Strange.

MARVEL'S latest superhero Doctor Strange makes his debut.

Tough times in CBD: Woolies says goodbye Ipswich

Woolworths in the Ipswich Mall.Photo: Rob Williams / The Queensland Times

The last day of trading will be January 1

Look at me! Kath and Kim home up for sale

Kath and Kim from the iconic Aussie TV series.

'Crack open the Baileys and grab a box of BBQ Shapes'

How to fit 100,000 new homes on the Coast

Property, real estate, housing, suburb,  August 2016

Fitting 2m extra people in south-east Qld in 25 years a balance

Hinterland horse stud passed in for $8.25 million

UNREAL: This Maleny estate is incredible.

12-bedroom hinterland horse stud still available

Hit songwriter's Noosa mansion on market

SPECIAL PLACE: The Cintamani estate is going to tender, marketed by Tom Offermann Real Estate.

Is this Queensland's best property?

Kiwi siblings snap up Dotcom mansion for $32.5m

The new toy company owners of the Coatesville mansion want replace any controversy with positivity and fun. Photo / Barfoot and Thompson

The trio paid $32.5 million for the property in June