UNLESS you've had your head under a rock, you've heard about The Hunger Games.
And unless you're a teenage sci-fi geek, you're probably not sure what all the fuss is about.
The Hunger Games hits the big screen at Robina Event Cinemas and Coolangatta Birch Carroll and Coyle today.
The film, based on the New York Times Best Seller by Suzanne Collins, is set in the not-too-distant future in a post-apocalyptic North America called Panem.
Each year young people are selected by lottery to participate in The Hunger Games, a brutal fight-to-the-death reality television show that all citizens are forced to watch.
Heroine Katniss Everdeen, played by Jennifer Lawrence, steps in for her 16-year-old sister Prim and is pitted against stronger competitors who have trained for the games their whole life.
Lenny Kravitz makes an appearance as Katniss' stylist Cinna who becomes a trusted friend and secures sponsors to increase her odds of survival.
Gold Coast marketing coordinator for Event Cinemas and Birch Carroll and Coyle Cinemas Natalie Boyd said the reception for The Hunger Games had been huge.
She said fans were so committed Robina Event Cinemas had scheduled a midnight screening last night.
"It is the next huge thing to release since Harry Potter and Twilight," Ms Boyd said.
"We have been number one in the country for midnight sales."
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