Lifestyle

Subconscious shopping a new ploy

UK high-end fashion store Browns Focus features a full sensory assault to make customers buy, using visuals, smells and subliminal messages to influence customers' purchasing patterns.
UK high-end fashion store Browns Focus features a full sensory assault to make customers buy, using visuals, smells and subliminal messages to influence customers' purchasing patterns. Lost at E Minor

CRAZY food scientists and creative geniuses, Bompas & Parr, are to launch their most ambitious project to date with UK high-end fashion store, Browns Focus.

Their Hypnotic Shop will deploy an array of strategies to touch peoples’ subconscious and make them buy.

The installation will be a full sensory assault, using visuals, smells and subliminal messaging to influence customers’ purchasing pattern.

For more weird and wonderful news check out Lost at E Minor.


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