Business

Facebook's man in Australia busy dispelling the myths

AS the face of Facebook in Australia, Nick Bowditch admits he spends much of his time hosing down myths - not to mention answering the question, "How do I resize my cover image?".

The registered nurse, who became an online success story by promoting a start-up travel business with Facebook and YouTube, is the manager of small business for Facebook in Australia and New Zealand.

He landed the job after speaking all things online at a small business forum.

As he points out, there are 2.5 million businesses in Australia - and one of him.

So his role is more of an evangelist of the power of using social media.

But as he is the first to admit, there are plenty of critics, including of Facebook's charges for businesses to promote their ads which can range from $5 to $50 a day for a small business.

Dressed in jeans, a Facebook T-shirt, thongs and wearing blond wavy hair, Nick looks more like a surfer than a social media expert.

But he quickly engages a crowd of about 150 at a monthly Web Wednesday forum for small businesses on the Sunshine Coast this week. "Facebook has a human working in Australia,'' he quips.

Nick Bowditch is the face of Facebook in Australia and New Zealand.
Nick Bowditch is the face of Facebook in Australia and New Zealand.

But just like the Google Plus representative, that human is limited in what he can say - especially about future plans for the social media giant.

He happily tells the audience there are 11.5 million people in Australia using Facebook at least once a month, but he can't disclose how many businesses pages have been set up.

Reading through Facebook's own Australian and New Zealand marketing page (www.facebook.com/marketinganz), you see there are plenty of people who don't believe they are getting bang for their buck on Facebook.

Nick is blunt on this, saying if businesses don't put up engaging content - rather than just trying to flog stuff to people - they won't get followers.

He says his best advice is to be authentic and show some personality.

"If you are fair dinkum the market will know it,'' he says.

And he advises people to humanise their business, rather than just trying to flog a product. "We are very poor at telling our story, telling our personal business story,'' he says.

Speaking at small to medium-size business forums throughout the country, Nick says he spends much of his time dealing with myths - ranging from businesses being able to track individual Facebook user's behaviour to Facebook owning photos published on the site.

"People spread all sorts of rubbish.''

"We don't have any data about you that you haven't given us.

"There is no evil empire ...''

Plenty also ask why their Facebook reach has gone down, despite their continual efforts.

His solution is to post more relevant content - and to post it when people actually want it.

"If you want to see everything from everyone it is called Twitter. If you are getting less engagement you are being less engaging.''

Topics:  business facebook social media


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

OPINION: We really are a nation of welfare bludgers

Centrelink

Eight out of 10 cents from taxpayer going to fund welfare

Man repeatedly struck with baseball bat during robbery

Police are investigating a violent robbery at a Loganlea store.

One of the men put the man in a headlock

Man killed after van bursts into flames in crash

Two cars were involved in the crash

Local Partners

The true cause of the Oscars bungle

THE Oscars have ended with a moment that left everyone speechless — but not in a way anyone expected.

HUGE OSCARS FAIL: Wrong film handed Best Picture award

Presenter Warren Beatty shows the envelope with the actual winner for best picture as host Jimmy Kimmel, left, looks on at the Oscars on Sunday, Feb. 26, 2017, at the Dolby Theatre in Los Angeles. The winner was originally announced as La La Land, but was later corrected to Moonlight.

IN A monumental stuff-up, La La Land incorrectly named Best Picture.

Blue Heelers' Ditch Davey joins 800 Words cast

Ditch Davey joins the cast of 800 Words as Terry, the younger brother of George, played by Erik Thomson.

George Turner's brother, Terry, arrives to Weld with a 'few demons'

Oscars winners 2017: Full list of Academy Award winners

Viola Davis accepts the award for best actress in a supporting role for Fences at the Oscars on Sunday, Feb. 26, 2017, at the Dolby Theatre in Los Angeles.

WHO won Oscars this year? Here’s a full list of every winner.

Why can’t Nicole Kidman clap properly?

Nicole Kidman's style of clapping has puzzled Oscars viewers.

FOR some reason, it seems Nicole doesn’t really know how to clap.

Muslim actor makes Oscars history

Mahershala Ali accepts the award for best actor in a supporting role for Moonlight at the Oscars on Sunday, Feb. 26, 2017, at the Dolby Theatre in Los Angeles.

MOONLIGHT star Mahershala Ali makes Academy Award history.

NO ONE OFF LIMITS: Kimmel burns down the house at Oscars

Host Jimmy Kimmel speaks at the Oscars on Sunday, Feb. 26, 2017, at the Dolby Theatre in Los Angeles.

HOST delivers a torrent of abuse on Hollywood’s night of nights.

Mining homes dive: $600k homes sell for $120k-$300k

18 Yeates Street, Moranbah sold for $135,000 in December, after being repossessed by a bank. The owners bought for $545,000 in August, 2011.

The economy still has two speeds, but with a painful twist

Mackay's property market climbing like a Rocket Man

Renewed confidence in Mackay means more homes are being snapped up by those eager to plant their roots in the region.

There's movement in the real estate sector and it's all positive.

'Why we drove 800km to buy a treehouse with a disco ball'

The new owners have planned a few updates, but will stick with much of the original design.

A couple travelled almost 800km for the home of their dreams.

The trick homeowners are using to buy more properties

Chantelle Subritzky leaves her home each week for Airbnb guests.

Queenslanders are going down this path to help pay their mortgages

Stunning home blends South Pacific beauty with Orient style

Immaculate residence with two outdoor living areas

Ready to SELL your property?

Post Your Ad Here!